Puerto Rico


Background / Creative Brief
Caliche Rum is the first completely clear aged white rum. All impurities have been removed to ensure the smoothest finish, but retain all the traditional rum flavor and a superior taste.
Our brief was to showcase Caliche Rums unique qualities, and gain awareness as the best in it’s class.

Agency Solution 

We created a design that resonated ‘rum’, felt strong, masculine, and stood out on the shelves. The lead visual, the bottle encased in a block of ice, emphasizes Caliche Rums unique product attribute, a “Clear Winner.”
 Roll out included:
- Sales Kit
- Ad Campaign
- Brand Style Guide
- Case Carton
- Truck Wrap
- Point of Purchase
- Apparel
- Mobile Tasting Station
Results / ROI 
Rave reviews and praised in the Press. Caliche Rum is named the world’s best aged white rum! Destileria Serralles in Ponce, Puerto Rico has struck liquid gold again!
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