CALICHE RUM

Puerto Rico

 

Background / Creative Brief
Caliche Rum is the first completely clear aged white rum. All impurities have been removed to ensure the smoothest finish, but retain all the traditional rum flavor and a superior taste.
Our brief was to showcase Caliche Rums unique qualities, and gain awareness as the best in it’s class.
 

Agency Solution 

We created a design that resonated ‘rum’, felt strong, masculine, and stood out on the shelves. The lead visual, the bottle encased in a block of ice, emphasizes Caliche Rums unique product attribute, a “Clear Winner.”
 Roll out included:
- Sales Kit
- Ad Campaign
- Brand Style Guide
- Case Carton
- Truck Wrap
- Point of Purchase
- Apparel
- Mobile Tasting Station
 
Results / ROI 
Rave reviews and praised in the Press. Caliche Rum is named the world’s best aged white rum! Destileria Serralles in Ponce, Puerto Rico has struck liquid gold again!
 
    ADVERTISING, PACKAGING, PRINT
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