CODESMART

New York

Background / Creative Brief 

The nationwide industry move to the new ICD-10 coding standard on October 1, 2015 is one of the most complex changes to impact the healthcare system in over 40 years. Expanding the number of codes from 14,000 to 76,000. CodeSmart’s goal is to become an industry leader in ICD-10 education and training.  

Agency Solution    
Spear implemented a complete corporate re-brand including: The CodeSmart Group, University, Academy and CDI Smart software. We created a lead visual and a custom CodeSmart typeface.  
 Roll out included:  
- Logos 
- Website 
- Marketing Collateral 
- Monthly eNewsletter
- Trade show 
- Promotional Giveaways  
 
Results / ROI   
CodeSmart Group has now been endorsed by more than 60 colleges and universities nationwide as well as strategic partner.
    ADVERTISING, BRAND IDENTITY, HEALTHCARE, PRINT, WEBSITES
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