Context Matters

New York


Background /Creative Brief 
Context Matters is leading the charge to a truly datadriven drug development process.
Spear was tasked to create strong brand name recognition and create a buzz in what is typically a ‘dull’ clinical pharma tradeshow environment.

Agency Solution 

To create maximum visual impact for the tradeshow booth, we created a world map made up of literally hundreds of data dots. We designed a unique sales brochure die cut in the shape of an iPad mini to showcase user experience and technologically advanced subscriber software. 
Launch Items included: 
- Sales Brochure 
- Trade show 
- Corporate Video
- Website
Results / ROI 
Context Matters booth has traveled the globe from New Orleans to Chicago, from London to Dublin and back. Context Matters is the industry leader in creating transparency across the drug development spectrum.
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