Background / Creative Brief
When Levain Bakery asked Spear Design to create a National brand extension for their world-famous chocolate chip walnut cookie, we were determined to put them on the map!
Baked on-site, fresh every day from the finest natural ingredients.
“Possibly the largest, most divine chocolate chip cookies in Manhattan.” New York Times
It’s really is all about the cookie! To show the size of the cookies, they weigh a massive six-ounces each, we designed the cookie logo to scale. The bite and crumbs are life size.
The cookie logo then became catalyst for a range of fun in-store apparel: Cookie Monster, Tough Cookie, Smart Cookie and Team Cookie.
Results / ROI
Levain Bakery has expanded to three locations and now ship their cookies to happy fans around the globe.