Background / Creative Brief 

Série Expert, a complete haircare system with exclusive home care regimens and in-salon treatments, features innovative molecular precision technology. 
ADI, Anti-degenerative Immune complex, the advanced technology behind this range allows formulas to target specific parts of the hair to help deliver long-lasting results. 
Agency Solution 
For the salon exclusive product range we created a look that is very modern and luxurious. 
We re-designed the Série Expert brand Identity with cohesiveness across all platforms. 
The two interlocking letterforms are reminiscent of a single strand of hair.
Results / ROI 
L’Oréal Professionnel is the Global Market Leader in the beauty business. 
L’Oréal Professionnel always finds a way to come out with products first—in both need and quality of product—which gives salons the competitive edge. 
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