LUMINA HONG KONG

Hong Kong
SURROUNDED BY LIGHT
 
Background / Creative Brief
New building development located in Kowloon, Hong Kong. Near the old Kai Tak airport redevelopment. Contemporary architecture by New York based TSAO & McKown and interior design by ODA. A collection of 70 high-end, 2 and 3 bedroom condominiums within an iconic twenty-four story tower. Buildings around are very low so buyers can enjoy extraordinary panoramic views of the city and partial sea views. 
 
Results / RO
Residences range in size from 800 to 1,300 sqft. Plus a 3,000 sqft. rooftop penthouse. To date almost 75% sold off-plan. Exceeding sales expectations. Agency Solution Lumina comes from the Latin word which means: Surrounded by light, of the light, glowing. Target audience is middle to upper class young urban families aged between 30s to mid 60s. Urban professionals with children. 
 
Roll out included: 
- Naming 
- Branding 
- Sales & marketing collateral 
- Newspaper Ads 
- Hoarding & banners

 

    ADVERTISING, BRAND IDENTITY, PRINT
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