NEW YORK BOTANICAL GARDEN

New York

Background / Creative Brief 

Spear Design was tasked to design a personal and home fragrance line for the New York Botanical Gardens to be developed exclusively in conjunction with Bloomingdales. Target audience is predominantly women between 45-75 years old.

 
Agency Solution
Combing through the vast NYBG archives we choose to create three distinctive looks for the NYBG line of personal and home fragrances.
 
 
Abstract:
Historical garden plans from the 1700’s.
Landscape:
Garden designs, vintage black & white prints.
Floral:
Historical etching of plant specimens.
 
 
Line up included:
- Scented candles
- Hand Cream
- Body Lotion
- Personal Soap
 
 
Results / ROI
The line of personal and home fragrances has been so well received that the NYBG has expanded the line up to include other merchandise apparel and stationary.
    PACKAGING, PRINT
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