Background / Creative Brief
Spear Design was tasked to design a personal and home fragrance line for the New York Botanical Gardens to be developed exclusively in conjunction with Bloomingdales. Target audience is predominantly women between 45-75 years old.
Combing through the vast NYBG archives we choose to create three distinctive looks for the NYBG line of personal and home fragrances.
Historical garden plans from the 1700’s.
Garden designs, vintage black & white prints.
Historical etching of plant specimens.
Line up included:
- Scented candles
- Hand Cream
- Body Lotion
- Personal Soap
Results / ROI
The line of personal and home fragrances has been so well received that the NYBG has expanded the line up to include other merchandise apparel and stationary.