New York


Background / Creative Brief 
A leader in contemporary building and interior architecture, ODA asked Spear Design Group to design a monograph that showcased their diverse body of work to target national and international clients. To increase ODA’s corporate profile so they can compete in high profile design competitions worldwide.

Agency Solution 

Instead of your typical coffee table book, Spear designed a series of modules that fit inside a custom made transparent slipcase. The result is totally unexpected and utterly unique. This creative solution gave the marketing piece added longevity, as it can easily be updated.
Our inspiration for the piece came from ODA’s mantra “Simplexity”. The act of establishing a simple solution for something that is complex and vice versa.
Results / ROI 
ODA chosen to design largest affordable housing project in New York. The development will occupy more than 1,200,000 sq-ft along the Long Island City waterfront in Hunters Point South. Nearly 2,000 new apartments will be included in the scheme.