New York City

Background / Creative Brief 

“A band of avant-garde intellectuals and artists founded P.S.3 in 1971. They laid the groundwork for what remains a funky, colorful school sizzling with energy… A school born to break the rules.” New York Times.
P.S.3 Elementary School offers an integrated arts curriculum with high academic standards that fosters creative thinking, scientific curiosity and a love for learning.
Agency Solution 
Embracing P.S.3. The new logo symbolizes three figures embracing, a teacher and two students. It represents the dual grade classrooms unique to P.S.3.
Roll out included:
- Logo
- Brand Style Guide
- Launch Campaign
- Print Collateral
- Website
- Apparel
- Giveaways
Davey Award Silver Award Winner for Integrated Campaign Not-for-Profit.
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