SafeBus

New York
EVERY STOP OF THE WAY
 
Creative Brief
26 million children ride school buses every year! School buses are the largest form of U.S. public transport.
Spear Design was tasked to rebrand SafeBus, to build brand awareness and strong brand name recognition of the Safebus APP on a local, regional, and national level.
 
Agency Solution 
Bold and visually eye catching, high-tech but friendly and accessible, the SafeBus brand identity is designed to appeal to both parents and sponsors. The logo is a target, it represents the destination, split down the middle to form the letter “S”. The “S” logo also forms a graphic inturpitation of a winding road.
 
Rollout Included:
- Logo 
- Branding
- Marketing Collateral
- Pitch/Investor Presentations
- Web Site Design
 
Results / ROI 
By 2019 SafeBus projects that their free GPS tracking system will be installed in over 70,000 school buses nationwide, reaching nearly 3.5 million parents.
 
    ADVERTISING, BRAND IDENTITY, PRINT, WEBSITES
  • 53
  • 679