URTA

New York

WE SET THE STAGE

Background/Creative Brief
The University Resident Theatre Association, URTA was founded in 1969 with the mission of supporting excellence in professional training of theatre artists, insuring the continued renewal of the American theatre.
 
Agency Solution
To establish a strategic platform that will frame the foundational building blocks to take the URTA brand to the next level and empower the organization to successfully achieve business goals now and in the future. To broaden URTA’s existing target audience by clearly communicating the breadth of your offers.
Spear created an ownable uniform and cohesive 360 brand led URTA experience and implemented a complete corporate rebrand.
 
Roll-out included
- Logo
- Tag Line
- Brand Guidelines
- Marketing Materials
- Web Site
    ADVERTISING, BRAND IDENTITY, PRINT, WEBSITES
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